One word ‘Trustpilot’. Wow, what a boost it has been to my business (and my ego). I have been saying for a very long time that many of the product reviews I receive sound more like a review of me than the product and that it would be good if people could submit a review of the business rather than an individual item and then I discovered Trustpilot. A customer wrote a lovely review on there and sometime later I spoke to my website guy about the possibility of adding this to my website. He said that it was possible and then began sorting it out. Unfortunately, at that time I lost my elder brother and didn’t feel able to concentrate on anything new so we shelved the idea. However, a few weeks later Trustpilot was set up as a widget on my website and the five star reviews starting appearing. It has been amazing and I am delighted with the amount of reviews I have received. I read and reply to each and every one, I have been told that I don’t need to but I want to! I am extremely grateful ...